When analyzing a business—be it for investment, acquisition, merger, or as part of an existing group or holding, looking at historic and current performance—is relatively easy. But what about looking further into the future? What are the strategic issues ahead? What items should be looked at with a “deep dive”? At Atherton we look deeply into an organization to find the deficiencies that need to be brought to the surface. We help business understand the investment in a new addition.